Bubble Shooters Network was founded in 2021 by Boudewien Chalmers Hoynck van Papendrecht, an applied psychologist and strategist with more than a decade of experience at the intersection of arts, audiences and engagement. The work has always started from the conviction that arts and culture engagement should be a bigger part of daily life, because it strengthens wellbeing, empowers communities, and fosters understanding across society.
In its first years, the work focused on communication and social media strategy – helping cultural organisations become more visible, reach new audiences and create a bigger and stronger platform for arts and culture online. Over the years, Bubble Shooters Network has worked with leading institutions including TEFAF, the Rijksmuseum and world-renowned artists like DRIFT and Pipilotti Rist.
The work raised a persistent question: not just how to reach audiences, but how to genuinely affect them. As social media evolved, creating more distance between people in real life, it became clear that the real opportunity to create positive impact with arts and culture lay elsewhere: in the direct, embodied experience of art itself, and in the growing evidence of what culture does for people’s wellbeing. That question runs through every project, from four centuries of queer history at De Nieuwe Kerk to protecting heritage in crisis with Cultural Emergency Response.
